Category Archives: How to

Artificial Intelligence—does it live up to the hype?

The above definition was “written” by the ChatGPT interface, an artificial intelligence.

I had the idea to use AI after reading a book on how to generate passive income. I played with it a bit and decided to see if I could do what the book suggested, let AI generate a year’s worth of blog posts in a week to free up some of my time. I soon learned that this was easier said than done.

There is a pattern to the way AI—and ChatGPT in particular—formulates its blog posts. For example, the structure of most posts it generates is the same, beginning with an introduction, providing a list of three to five items complete with subtitles, and ending with a conclusion that says virtually the same thing as the introduction. If you don’t like what the AI produces for you, it can be regenerated, but there is no guarantee the new content will be significantly different.

It took me close to two weeks to generate enough content for 52 blog posts for my sister site, largely because I had to rewrite, revise, and pad most of the blog posts. Rumour has it that Google won’t index blogs it thinks use AI, so I had to do some heavy editing to make the text sound more like me than directly copied and pasted from the AI interface. I did, however, do a few plagiarism checks using Grammarly, but there was no indication that the AI had written anything that might be considered plagiarized.

From generating blog posts, I switched focus to having the AI generate an entire book for me. I decided to create a writing journal-type book with 365 writing prompts. I call it 365-Day Writing Challenge: A Year of Writing Prompts. This took me three weeks to generate enough unique and doable prompts. I learned that AI likes fantasy. Both ChatGPT and Boo.ai sites seemed to default to prompts about people time travelling, losing their memories, inheriting haunted places, travelling to alternate realities, or writing from the point of inanimate objects, which was frustrating. I witnessed the machine learning aspect of AI firsthand when, after more than a week and getting prompts close to what I was looking for, I cleared the list of questions I had asked ChatGPT, and it stopped giving me answers I liked. It took a few days to re-train it to give me get good results again.

As for the question of whether AI lives up to the hype? The jury is hung on this one. It is a great tool for writing blog posts and outlines or getting ideas when you have writer’s block (it can outline whole novels for you if you ask it to and work with it long enough). It’s also good for writing advertising copy after a good revision and edit.

Could students use AI to outline their essays for them? Probably. Will they be good enough to pass teacher scrutiny? Not likely. AI writing tends to be superficial at best. For example, when I asked it to write advertising copy for this website, it took keywords I used in my last few posts and extrapolated that to write the blurb. According to it, I have written all sorts of books in genres I have never attempted (like romance). It also lists book titles I have never written and states that one of my books is a series when it is a standalone book.

In my opinion, the kind of text written by AI is limited. It cannot generate unique ideas, but it can repackage old ones. If you use AI to assist you in outlining your book, it might help you to get started on your writing journey, but if you plan to use it to flesh out your book in its entirety? I will let ChatGPT answer that question for you:

AI-generated writing is typically based on patterns and algorithms that the machine has learned from a large amount of input data. This means that the output is often formulaic and lacks the creativity and originality of human writing. Additionally, AI may not be able to capture the nuances and complexities of human emotions and experiences that are often the hallmark of great fiction.

Moreover, using AI to write an entire fiction novel raises ethical questions around intellectual property and authorship. It is unclear who would own the rights to an AI-generated novel, and whether it would be considered original work or plagiarism.

Happy writing!

4 Tips for Showing the Possessive Form of a Proper Noun

Apostrophe word or phrase in a dictionary

One of the things I see in my editing is that many authors are unsure as to how to show the possessive of a proper noun ending in S. Here are some things to remember to clear up this confusion.

Tip 1: When you have a name that ends in an S, add an apostrophe to show belonging, but only if the apostrophe S is not pronounced.

The ball belongs to Sanders.

It’s Sanders’ ball.

NOT: It’s Sander’s ball. [the S is a part of the name and cannot be separated to add the comma]

Tip 2: If you would pronounce the S to show the possessive, you must add an apostrophe S at the end of the name.

The ball belongs to Cyrus.

It’s Cyrus’s ball.

Tip 3: If a family name ends in S and you want to show the possessive for the whole family, add es’ to the end of the name.

The ball belongs to the Sanderses. [the whole of the Sanders family]

It’s the Sanderses’ ball.

Tip 4: Limit the apostrophes to one per name (or word).

It’s Cyrus’s ball.

NOT: It’s Cyrus’s’ ball.

Keeping these tips in mind as you write is sure to help you avoid these mistakes in the future. It has been said that, on average, it takes about a month to build a habit, so the more you practice applying these tips, the quicker these rules will become second nature.

If you are still unsure of whether you are using apostrophes to show the possessive form of proper nouns, be sure to use a grammar-checker like the ones built into Microsoft Word or Google Docs or an AI grammar-checker like Grammarly to help you with this.

The Wattpad Experiment: Week 2

Last week’s stats: 15 reading, 2 stars, 9 comments, 0 sales

I have to admit: I feel kind of guilty. Due to the constraints of my day job and the editing I do in the evening, I’ve had very little time to do Wattpad justice.

As of today, I have 3 people who are either following me and/or reading my novel, The Revenant: A YA Paranormal Thriller with Zombies. I have been reading and commenting whenever I have the chance. I have seen some really good manuscripts that I am eager to continue reading, and some not so good. I am amazed at some of the professional-quality covers I’m seeing, too. I’m also blown away by the plucky initiative of Wattpad’s clientele. Kudos to each and every one of them for putting themselves out there and writing whatever strikes their fancy.

I finally managed to port the book over to Draft2Digital (still not done and Pronoun’s gone, so most of my books are no longer available as eBooks–did I mention I was suffering serious time crunches?) and upload the new cover to Amazon, but still can’t see the most recent paperback online. I’m Looking forward to the break between semesters to get this on Ingram-Spark, too.

Here’s what I’ve learned so far:

One is never enough

Given the rate at which others are posting, one chapter a week seems skimpy. I’ve been reading around about Wattpad. According to TechCrunch, Wattpad has over 60,000 monthly users, most of them teens (though the average age is 20) and female, which is the perfect demographic for my writing. Moving forward, I will upload two chapters week. I plan to do one on Saturday and one on Wednesday.

Wattpad is a form of social media

It took some work to build my followers on social media. Even now, some 3 years after I opened my Twitter and Facebook accounts, I only have a few hundred following me on Twitter and maybe about 100 Facebook likes on my author page, and only 80 people who receive my newsletter. To reiterate: it took 3 years to achieve that. Three years of advertising, liking, following, posting, experimenting, giving books away, and the like. Moving forward I need to engage on social media more frequently (maybe instead of religiously reading Flipboard every evening?).

Too much of a good thing

In addition to voting, reading, and following, authors can access discussion forums. The different forums are myriad, as are the threads. There are so many places to visit, it’s hard to know where to start. I’ve already begun to dabble, sticking my toe in to test the waters. I suppose, moving forward, I have to slowly move deeper in until I have established a foothold on the site. So far it seems as if there is a whole lot of random posts and not a lot of interaction

Moving forward

I am interested to see if uploading twice a week will make a difference. I will also continue with my experiment until the whole book has been uploaded and report back to you. If you use Wattpad, I want to hear your first impressions. What was the first thing you did on the site? How did you work your way into this massively incredible society?

Read The Revenant: A YA Thriller with Zombies on Wattpad at https://www.wattpad.com/story/134197850-the-revenant

My Target Audience Epiphany

Check out any writing site and it will tell you how important it is for an author to build her mailing list. Mailing lists help you to get noticed and build a relationship with your readers which, in turn, helps sell books.

I’ve been trying to build my mailing list for my publishing company for a while now, without much luck. It wasn’t until I was organizing yet another Facebook ad that I had an epiphany–I was targeting the wrong people.

Knowing Your Audience

As a publisher, I mistakenly thought I wanted to market to authors. If I could get their attention, they’d see the books I was selling, read about my authors’ successes, visit them when they did their book signings, etc., and want to publish with me. The problem was that most authors I was targeting were self-published and had no need for a publisher.

I had to ask myself: as a publisher, what is my main goal? Signing authors was great, but no matter how many authors I signed, if no one bought my books, my company wouldn’t be very successful.

My ideal audience was composed of people who read English, fiction readers living in North America and maybe the UK. Their sex wasn’t an issue, but since Facebook tends toward an older audience, I needed to target adults, 18 years of age and older.

Offering Incentive

Many sources will tell you to offer people an incentive for subscribing to your email list. Plenty of authors offer free books as an incentive, so I put together a book documenting how I’d planned and executed my last blog tour, complete with links to actual sites I used and statistics for click-throughs vs. impressions vs. sales. It was the perfect incentive for authors.

After my epiphany, I decided to offer a free eBook, any eBook in my catalogue. To do this, I created a Google form on which subscribers could request a specific book or choose a genre and let me choose the book for them.

Results

I generally run my Facebook ads for a week with a budget of $5.00 per day. When targeting authors with my ads, I was lucky to have 10 leads per ad campaign. With the same run of $5.00 per day for a week when targeting readers, I found 62 leads!

The day after my campaign closed, I emailed everyone on my list of new leads with a link to the Google form. Only 5 people replied to ask for books, which was disappointing–eBooks cost nothing to give away, and once my audience had gotten a taste of the quality of my authors, I had hoped to sell more books.

My Newsletter

This month I sent my newsletter out to 62 more people than usual. Two people unsubscribed the next day, which was to be expected. Now, in addition to new books for sale, my newsletter includes a list of advance reader copies (ARCs) which readers can order for free, with the hope they’ll post a (hopefully positive) review when they’re done.  Out of the 82 people on my list (I had 20 people on my list before), 2 people requested ARCs.

A 2% response rate might not seem like a lot, but it’s a start. It’s more engagement than I had before, at any rate.

I’m building it and they are slowly coming.

Sign up for my mailing list to request one of this month’s ARC eBooks for free!

How to use Grammarly

You’ve sweated out your story, lived, died, and bled with your characters, edited your work tens if not hundreds of times, published, and your first reviewer complains about the mistakes.

Tear hair out here!

Though I can’t find a scientific article to prove it, I did search “Why can’t we edit our own work” and most sites agree: it’s because we’re too invested in what we’ve written. Because we’ve read it over so many times, our brains know what we want to say, fill in the blanks, and we miss our errors. Microsoft Word does a good job of highlighting what it thinks are spelling, punctuation, and grammatical errors, but even that might not be good enough.

Enter Grammarly.

Grammarly might just be the best invention since sliced bread where publishing is concerned, but it does have its faults. Grammarly is only a computer program, it’s not an editing god, and every suggestion it makes must be taken with a grain of salt  (i.e., don’t go making haphazard changes just because Grammarly–or Word, for that matter–says so).

Having published five of my own books with the sixth on the way, and about seven or so more by other authors under my EMSA Publishing imprint,  I’ve adopted Grammarly as my last ditch edit before publishing. Here are a few things I’ve learned.

 1. Canadian spellings are marked as errors.

I’ve blogged about this before. Did you know that Canada (and the UK) are the rule and the US is the exception? What I mean is that what my American friends think are “cute”, Canadian foibles are actually the norm practically everywhere else in the world. And while you can change Grammarly’s dictionary for British English, there is no Canadian option. This might pose a problem because like the UK, we have the odd double consonant rule before adding a suffix, and then there’s the whole “our” ending thing, but unlike the UK, Canadians, for example, prefer “mom” to “mum”. It is for this reason I prefer to keep my dictionary set to American English.

The bottom line is that you have a choice if you’re Canadian: write in American English, or know your Canadian spelling rules and be sure to do a Google search to check all spellings Grammarly marks as incorrect.

2. Do a search and replace.

Grammarly marks words that should be hyphenated but aren’t, or words that are hyphenated but shouldn’t be. It also marks compound words that shouldn’t be or vice versa. The trouble is that it doesn’t do this consistently. I’ve found that, in many cases, it really doesn’t matter as long as you hyphenate or compound consistently.

For example, should it be “eco-terrorist” or “ecoterrorist”? I did a Google search and discovered that Wikipedia and The Toronto Star use the hyphenated version, while the FBI and The Washington Post don’t (and though the Star is Canadian, I don’t believe this is another US-Canada dichotomy). My conclusion is that both are correct, as long as I pick one and stick to it throughout. In some cases, Grammarly picked up on this, in others it didn’t, and I had to go through my manuscript with a search and replace to make sure I was consistent throughout.

3. Know your comma rules.

Oh, those dreaded commas!

I’ve learned quite a bit about them on my editing journey, most of which can be read here, but the bottom line is that while there are rules, there are some exceptions due to style. Grammarly often told me I was missing a comma where I believed there should be none, and told me I had an incorrect comma where I believed there should absolutely be one.  The bottom line is, you have to know your comma rules.

Perhaps the biggest issue I have when using Grammarly is with the Oxford comma, the one that says you must separate all items of a list with a comma. Here’s an article on the Grammarly blog explaining what the Oxford comma is and why people care so much about it. The Oxford comma conundrum is compounded with the rule about commas and conjunctions (that unless you have two independent clauses on either side of the conjunction, no comma is necessary). Grammarly often thought I was connecting two dependent clauses with a comma before my “and” when in fact, it was an item in a list with the Oxford comma.

For example:

He tried to patch things up, went into my room, discovered I was gone, and was waiting up for me.

In this case, Grammarly marks the comma in red as being incorrect, but in my mind, it denotes the fourth item in a list with an Oxford comma. This sentence has a parallel structure, detailing four things my main character’s father did:

  • he tried to patch things up
  • he went into her room
  • he discovered she was gone
  • and he was waiting up for her when she returned.

According to the way the Oxford comma works, to separate items in a list, this is absolutely the correct place for a comma to be, yet Grammarly marked it as an error.

Here’s another example:

Not to mention the fact that I’d just broken my dad’s heart.

So first: yes, this is a sentence fragment, but stylistically so. Secondly, Grammarly suggests a comma go after “dad’s” and before “heart”. The reason: “When speaking directly to people, their names must be set off by commas. Consider adding the comma(s).”

This sentence is a part of my main character’s internal conflict. She is in her bedroom, alone, thinking to herself and not speaking to anyone, least of all her father. Grammarly was way off the mark on this one.

The takeaway? Question every change Grammarly suggests before you make it.

4. Check, check, and double-check.

Grammarly occasionally marks incorrect word use when there is none. Case in point:

“Cain broke up with me,” I bawl, barely intelligible, to myself, anyway, between the sobs.

Grammarly wondered if I didn’t mean “bowl” instead of “bawl”, as if “I bowl, barely intelligible” makes any more sense.

“My sobs have long subsided into sniffles…”

Grammarly wants to change “sobs” to “sons”, because it makes more sense in the context.

Note that I’m not bashing Grammarly here. Rather, I use these examples to explain why it is important to check everything Grammarly suggests against alternate sources, particularly if the resulting change would make little sense.

5. Is your apostrophe used to indicate a possessive or a contraction?

Knowing how and when to use an apostrophe is paramount, especially when you’re relying on an app to find your errors.

For example,

 

They made it into the news because of their less than conventional behaviour during the protest and was forgotten a few days later.

Grammarly suggests that “their” is a “confused possessive and contraction”  and goes on to tell me that “It appears that the possessive pronoun their should be a contraction instead. Consider changing it.”

My option for change is therefore:

because of they are less than conventional

rather than “their” which Google defines as  “belonging to or associated with the people or things previously mentioned or easily identified,” which seems to be the obvious choice.

The moral of the story is: Grammarly is great, but only if you know what you’re doing when you’re using it. Technology should not be used as a replacement for our learning proper spelling, punctuation, and grammatical rules. Having said that, we must recognize that we live in a revolutionary age. We have millions (if not more) web pages to suggest spelling, and punctuation and grammatical usage at our fingertips, and authors must get into the habit of looking things up before they make changes, particularly when a collection of ones and zeros–which have the capacity for neither human speech nor human creativity–tells us our instincts are incorrect.

15 Free Book Promo Sites

image made on placeit.net

I’m on the book promo path again. Newly edited, my last book, I Was, Am, Will Be Alice will be on sale for the month of January 2017 for only $0.99. I threw a lot of money behind it for advertising in the summer when it was released, so this time I’m reluctant to put any new money into the project. To that end, I went searching online and found 15 amazing and free book promo sites. I signed up at all of them, hoping it will help my prospects, and I want to share them all with you.

Without further ado, here are 15 free book promo sites (in no particular order) you can use to help promote your book. Note that I am writing this blog post in advance of seeing my book advertised and having any sales, so I cannot vouch for some of these sites except for the fact that they allow you to upload your book for free.

1. eBookSkill

Free promotions for eBook deals and giveaways.

2. eBookLister

Free promotions for eBooks that are free and/or under $2.99.

3. Armadillo eBooks

Free promotions for eBooks priced under $2.99. There is also a paid option to submit to 25 other sites for $25.00 (of which I did not take advantage).

4. Reading Deals

Free submissions for free and bargain books, though spots are limited and posts are not guaranteed. There is a $29.00 guaranteed post available. Reading Deals will send your post out to the 40,000 people they have on their mailing list.

5. Book Hippo

Book Hippo offers free book promos priced below 3.61 pounds. They will also post something called a “Drabble”, which is a flash fiction piece of 100 words or less. I have used Book Hippo before and they do not disappoint. Note that you will have to create a login for yourself before you will be allowed to post.

6. Discount Bookman

Free promotions for books with a $19.00 option for a featured post.

7. eBooksHabit

I applied to this site even though they require 5 reviews and I only have 3, so we’ll see what happens. They don’t accept erotica and they do check your price, so be sure to have the sale price in place before you apply.

8. This Is Writing

This is Writing offers guest posts, email blasts, interviews, and excerpt postings. Though they claim to get back to you asap, I have not heard back from them yet as of the posting of this blog (almost 1 week later), but they do say that it might take up to a month for them to respond to your request.

9. BookBongo

Free post on their site and Facebook page, though the post is not guaranteed. Guaranteed posts are available for between $9.99 and $29.99.

10. BookBrag

Free book promotion for books under $5.99. Other promotional packages are available for $10.00 and $20.00. I’ve used BookBrag for book promotion before and they always come through. They add your book to their site for free. Sometimes, if you’re lucky, you even make their newsletter. It’s nice to open up an email and see your own book being professionally promoted.

11. Book of the Day

Book of the Day will post your book in an “unfiltered” post for free on the day you choose. They also have paid options which allow you greater exposure and access to some of their advertising tools for $11.95. Once your book has been posted, you can pay $7.95 for a 21-day tour around their site for increased exposure.

12. Awesome Gang

Awesome Gang is truly awesome. In addition to offering advice and tools for authors, they allow you to post your books for free. There is a paid option that I’ve used in the past, $10.00 to feature your book, but I didn’t see a boost in sales (or any sales, for that matter), but that’s been the case for many paid features I’ve used at other sites, too.

13. Pretty-Hot

Like Awesome Gang, Pretty-Hot lets you post your books for free. Like BookBrag, you get a permanent listing for your book and sometimes wind up in their email blast. Also like the other sites, there is the option to feature your book for $25.00. I’ve used this site before and they’re pretty reliable as far as posting goes and I’ve made their newsletter more often than some of the other sites.

14. My Book Place

Affiliated with Pretty-Hot, My Book Place will post your books for free. There is also a $25.00 featured book post. Also like Pretty-Hot, My Book Place is reliable when it comes to posting on their site and I’ve seen my book a few times in their email blast, too.

15. Read Write Club

Similar set-up to the previous two sites, you can post your books for free and/or opt for the featured book post for $25.00.

My Marketing Plan

Also in my marketing plan for this sale is a BKKnights post (on Fivver) and boosting a Facebook post for $7. I also plan to do some posting myself in my own newsletter, on my sites, and to Facebook, Twitter, and Instagram.

The proceeds from any book sales will go into keeping the momentum going by upping the ante and paying for a few ads to see how many copies in total I can sell.

Do you know of any other sites on which you can post discount books for free? If so, please feel free to share them in the comments of this post.

Bonus sites

I’m still searching for more promotional sites for free. Here is another that I found after I published the above article:

1. Free 99 Books

Though there is no guarantee they will add your book to their newsletter, they do create a page for your book on their site.

 

Paleo Mug Muffins – Bonus Recipe #2!

Introducing Paleo, Gluten Free, and Low Carb Mug Muffins: A Baker’s Dozen of One Minute Muffins

Sweet tooth got your tongue?

It’s happened to all of us–we want to eat healthier, but then we’re sabotaged by cravings for sugar, salty, carb-laden snacks. Rather than reach for a chocolate bar or bag of chips the next time the carb craving hits, reach for a mug muffin instead. Paleo, Gluten Free, and Low Carb Mug Muffins are a healthy-ish alternative, great for breakfast, dessert, or just because.

Paleo, Gluten Free, and Low Carb Mug Muffins will show you how to make a baker’s dozen of different mug muffins from a single base recipe. Choose from Black Forest Cherry, Blueberry Crumble, Carrot Cake, Red Velvet, and Apple Fritter…and we’re just getting started! In addition to recipes, you will learn about the health benefits of the basic building block ingredients, such as the flours, sweeteners, and fiber options used to make the best mug muffins you’ve ever tasted!

Introducing: Pumpkin Pie!

I have this amazing pumpkin pie recipe that I make year round. It has walnuts and almonds for the crust and cashews and more walnuts in the custard. I don’t care much for walnuts, so I substitute pecans. When the pie’s cooled, I cut it into slices and freeze each slice separately. If I transfer it to the fridge the night before, I have a delicious, filling breakfast, lunch, or evening snack.

Pureed pumpkin comes in a huge can, and my recipe only uses about half, so I’m usually in a mad rush on Pinterest to find pumpkin recipes to use up the leftovers before they spoil. That’s when the idea came to me: try to make a Paleo mug muffin with all of the flavours of pumpkin pie!

Here’s the recipe I came up with. Feel free to fine-tune the sweetener and/or spices as you see fit.

To find out the basic recipe, buy Paleo, Gluten Free, and Low Carb Mug Muffins: A Baker’s Dozen of One Minute Muffins.

Other bonus recipes: Snickerdoodle.

Here’s how:

From the basic recipe, omit:

  • maple syrup – substitute 1 tsp molasses (optional – it works well either way, but it tastes more pumpkin pie-ey with the molasses, I think)

Add:

  • 1 Tbsp almond flour
  • 1 heaping Tbsp pumpkin puree (not pie filling)
  • 1 tsp cinnamon
  • 1/2 tsp ground ginger
  • pinch (or two) of nutmeg (depending on how fond you are of it)
  • 4 or 5 chopped pecans
  • handful of chocolate chips

Mix and bake recipe according to instructions in the book.

Note: Pumpkin tends to be on the sweet side, but the extra sweetness of the molasses adds a unique flavour profile that I can only describe as unctuous and nothing short of delicious.

The measurements in this recipe made the muffin slightly spicy, probably as a result of upping the ginger. And while I’m not a nutmeg fan, I realize that recipes like this need a little nutmeg. I started with 1 shake from my bottle and settled on 3 shakes, which is a little more than 2 pinches. The nutmeg is still subtle, and helps to draw the connection to the pumpkin pie that inspired it.

For the basic paleo, gluten free, and low carb mug muffin recipe along with more than 13 variations on the recipe, buy Paleo, Gluten Free, and Low Carb Mug Muffins: A Baker’s Dozen of One Minute Muffins.

Comma Gain?

Punctuation rules are confusing, particularly those surrounding commas, semi-colons, and dashes. In this post, I tackle the comma: when to use it, and how much is too much.

The Oxford Comma

The Oxford Comma refers to the comma used to separate items in a list, particularly before the “and”. The perfect example of this is

While common sense can help to sort out problems such as this one, when the reader must pause to engage critical thinking skills to sort this out, it pulls them from the narrative and spoils the experience.

Commas and Conjunctions

Use a comma before a conjunction with two independent clauses, but not when there is only one independent clause. For example:

Two independent clauses: I want to eat, and I want to sleep. [Both clauses on either side of the conjunction can stand alone as their own sentences.]

One independent clause: I want to eat and sleep. [Only “I want to eat” can stand on its own as an independent clause.]

Semicolons vs. Commas

In a long list, where there are already commas, use semicolons to separate items in a list:

Once Upon A Time has several subplots going: Rumplestiltskin and Belle, who also double as Beauty and the Beast; Dr. Jeckyll and Mr. Hyde, which serves as the segue into the Land of Untold Stories arc; and The Dr. Whale/Dr. Frankenstein connection, which may wind up saving Storybrook from evil, once again.

Semicolons are also used to separate two independent, yet related clauses (without a conjunction):

Some fans might say that Rumplestiltskin is the quintessential villain; the Evil Queen comes in a close second.

With the exception of the list rule, a semicolon should never be used in place of a comma, or a colon, for that matter. Note: see example above for proper colon use (or the start of this sentence). In general, a colon denotes a list to follow.

Commas After Conjunctions

Commas should NEVER be used after conjunctions (this is one of my pet peeves). Though we often pause after conjunctions like “and”, it is not correct to put a comma there. Consider my horrible example from above:

I want to eat and, if I can ever find the time, I want to sleep.

If you were to read this aloud, it might sound right, but it’s grammatically incorrect. Per the rule above, the comma should come before the “and”.

I want to eat, and if I can ever find the time, I want to sleep.

This is correct as the phrase “and if I can ever find the time” is an aside. See note below regarding the use of commas and asides.

Is it ever okay to break the rules?

Sometimes, in dialogue, it is okay to break the rules. For example, in I Was, Am, Will Be Alice, Pete, Alice’s boyfriend, asks:

Could I see, like, dinosaurs, or travel to see how mankind evolves a couple a thousand years from now?

Though technically, this isn’t exactly rule breaking, as it is correct to put commas around an aside in a sentence (giving additional information without which the sentence is still an independent clause), “like” is more of a speech habit than an aside, but the commas work in this context.

The Power of Paying It Forward

network

Never underestimate the power of paying it forward.

When I launched my book two years ago, I had a small network of authors. I could count on a single hand how many connections I had with fingers still left over. When I planned my first blog tour, I was touched by the number of people who agreed to post materials for me, totally free of charge, and I was inspired to do the same.

Most authors already have their own blogs. If you don’t have one, I urge you to go out and get one (I have three–they’re great!). I purchased my own domain name, and pay a web server provider yearly to house my email and WordPress account. If you can’t afford to do that, you can still begin a blog, totally for free.

Creating  a secondary blog

If you already have a blog, contact your web server provider and ask how you can set up another. My site uses WordPress, and it was really easy to set up another web site, totally free of charge. Keep the site under your author’s domain name strictly for your self-promotion. Keep the second site strictly for promoting other authors.

If you have a blog with a free service, like WordPress.com  or Wix.com, then you can create a second blog at no extra charge.

When someone offers to host your blog tour, offer to do the same for them when the time comes.

How to find stuff to blog about

If you’re worried about how you will ever find enough time to create posts for your promotional blog, simply sign on as hosts for services who promote blog tours. These sites are always looking for blogs to help them out. They often send emails directly to your inbox and you can pick and choose which ones you would like to post. You might even get a free book or two out of it if you sign up to write a review.

Here are a few that I’ve discovered over the years:

Call in a favour

The first thing I did when planning my blog tour was to contact everyone I had hosted on my promotional site a month in advance of the book’s release date, and ask if they’d be willing to host for my new blog tour.

I live in Canada, and there are strict rules for advertising via unsolicited email, and the last thing I wanted to do was to have the CRTC at my back, so I began with the following disclaimer (slightly edited):

Hello.

Firstly, I want to thank each and every one of you for helping me to build Britbear’s Book Reviews into a success. Whether you have contributed by allowing me the opportunity to review your book, or by posting publicity materials, you have helped me to build my network and provide a platform for authors to help sell their books.

Now, I have a favour to ask.

I have my latest release scheduled for this July 12th, and I’d love it if you would be able to help me publicize my books, either by posting a review, or by posting publicity materials for me during the week of its release.

If you are unable to help, no worries. Britbear’s Book  Reviews remains open to each and every one of you as a venue to  help you publicize your future releases. If, however, you are able to help, it would be greatly appreciated.

Once more, a HUGE thank you to each and every one of you!

Elise Abram

This was followed by

alice email

  • a cover image
    • the title of the
      book
  • the logline (one sentence summary)
  • genre list
  • number of pages
  • release date
  • blog tour dates
  • back cover blurb

The email went out to 46 people. Three people volunteered to post materials. Three others volunteered to post reviews (that I know of).

I know some of you will be doing a bit of math now–roughly 13%.

But remember that a week is only 7 days long. One email and 6/7 days are already taken care of.

Now do the math: one email and roughly 86% of my blog tour booked–those are numbers I can get behind!

Best Practice Blog Tour

suitcase_edited-4

I took a course a few years ago at a local university on book promotions, and the instructor swore that the blog tour was the most important publicity tool you will have. When I signed with a publisher for the last book, he was less than convinced about the correlation between running blog tours and successful book launches. Undaunted, I planned and ran my own month long blog tour for the release of my last novel, The Revenant: A YA Paranormal Thriller with Zombies with limited results. As a baseline comparison, I also hired a company to run a week long blog tour the following month, also with limited results.

In this series of posts, I plan to blog about the days leading up to the release and blog tour to help publicize  my new novel, I Was, Am, Will Be Alice. This time through I’ve scheduled my own again, trying to post as much material as I can to as many websites as I can over the course of a week, and compare that to my sales (something I couldn’t do last time as my publisher had control to all of the data).

I plan to be transparent in my posts, sharing with you how I went about the planning and execution of my tour as well as how it effects book sales, with the hope that I can help other authors to do the same.

I would be remiss if I did not share the document that gave me the idea to plan my own blog tour rather than pay someone to do it for me. Before I set out to go it on my own, I read A. Terry’s How to Promote Your Book with a Blog Tour, Volume 2 in Terry’s Book Marketing Survival Guide Series.

I won’t lie–planning a blog tour on your own takes a lot of work. You have to have good organizational and writing skills to do it. In addition, you must be willing to invest your time during the tour, sharing on Twitter, Facebook, Google+, Pinterest, Storify, etc. But in the end, it will all be worth it as it (should) help sell books, but it will also help you to network and make a whole bunch of new contacts to help build your writing community for the next time around.